Home

Data, AI, and thinking clearly.

I build AI tools, write about what I notice along the way, and how thinking shapes the decisions we make.

About

Who I am and how I work.

Portrait of Anirudh Kuthiala

From the Himalayas to Warsaw to Chicago, there's so much to read, eat, travel, learn, experience, and remember. I'm still catching up.

16 years in data. Long enough to learn that pain points and problem statements are remarkably similar regardless of function or industry. The context changes, the fundamentals and frameworks don't.

But what actually stuck with me is not a tool or a technique, it is a way of thinking. I work backwards from outcomes, obsess over the why before touching the how, and genuinely believe that a shaky foundation is just a delayed disaster. That applies to data models, software architecture, and most life decisions.

I do not hesitate to rethink. New information, a better argument, lived experience, any of it can shift my thinking and I am okay with that. In data we call it updating the model. I just do it with opinions too.

I read about Greek philosophy occasionally, not enough to quote it at dinner parties, just enough to appreciate that Socrates was essentially a professional question-asker and somehow made that a whole career.

This site is where the data work, the AI tinkering, and the thinking all live together. No authority claimed. Just two decades of paying attention and a habit of writing it down.

Career

Where I've been and what I'm building.

Dell

Technical Support Agent

  • Fixed laptops and desktops for a living.
  • Learned more about problem solving than I realized at the time.

Dell

Data Analyst -> Senior Analyst

  • Taught myself SQL.
  • Moved into analytics.
  • Learned everything I could about the contact center industry.

Groupon

Analytics Manager -> Senior Manager -> Director, Marketplace Product Analytics

  • Built analytics teams across International and NA markets and later a center of excellence globally.
  • Designed the company's first agent performance system for 1,200 people and tied all individual KPIs back to the north star.
  • Turned an observability platform into a real-time analytics platform for Operations. Reduced event-to-action time from 1+ day to under 30 minutes.
  • Moved the analytics function from reactive to proactive, from answering questions to asking better ones.
  • Led Marketplace Product Analytics globally.

Zeusta and Framework Garage Consulting

Co-Founder

  • Co-built RAG-powered features and applied to Y Combinator.
  • The ideas were right, the timing was a lesson.
  • Ran an analytics consulting practice on the side.
  • Tried, failed, learned — in that order.

K12 startup

Director, Data & Analytics

  • Brought everything I'd learned about data and AI into a completely different world — education.
  • Same instincts, different problem space.

Projects

Things I've built.

Contributions from @ani-code

AprMayJunJulAugSepOctNovDecJanFebMar
781 contributions in the last year
LessMore

Blog

Essays I keep coming back to.

Mentorship

I also mentor.

16 years in analytics — from fixing laptops at Dell to leading teams at Groupon to co-founding startups. I've been on both sides of the hiring table and I know what actually moves a career forward.

If you're an analyst figuring out what's next — I've probably been where you are.

Learn more →

Land the role

From portfolio to interview prep. I've hired analysts and I've bombed interviews — I know both sides.

Grow your career

What actually separates senior from director, and how to build a path that fits who you are.

Stay ahead of AI

Which skills compound in value and which ones AI is coming for. No hype, just what I've seen building with it.